Digital Marketing 101

Welcome to the Consider Marketing Blog. Over the next few weeks, we’ll be covering the wonderful and exciting (well to us anyways) world of Digital Marketing. We’ll explore the past, present, and future of Digital Marketing, as well as providing invaluable tips for you to expand your online presence.


Before getting into the nitty gritty, we thought it would be best to give you a crash course on what Digital Marketing is. This post will go over basics of Digital Marketing and what it means to businesses today.


To begin with, what is Digital Marketing and what makes it different from traditional Marketing? From Wikipedia: “Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” In contrast to this, Traditional Marketing, is any form of Marketing that is not digital, which includes TV, radio, and print ads.


Now that we know the difference between Digital and Traditional Marketing, the question is, “Why do I need to do Digital Marketing?” The idea of spending money to market your products and services online may not seem vital to some business owners. They may be satisfied with going with traditional solutions for their marketing needs or even overwhelmed with the myriad of choices available to them with Digital Marketing. The answer to this can be summed up in two words: the future.


Digital Marketing is the solution for some organizations presently, but it will be the solution for most, if not all, organizations in the future. Here are some stats on the current state of the online world:

  • The first position on Google search results has a 34.36% clickthrough rate(CTR) on desktop and a 31.35% CTR on mobile.
  • Online research is conducted by 81% of shoppers before making purchases.
  • By the year 2020, Email use worldwide will top 3 billion users.
  • People using smartphones or tablets represent two-thirds of all emails read.
  • Of all the people looking to buy an item online, 64.6% of them will click on Google ads.
  • A positive impact on revenue growth is reported by 61% of organizations engaged in social selling.
  • By 2020, there will be 6.1 billion smartphone users worldwide, compare to 2.6 billion currently.

*All data can be found on Consider is not responsible for any incorrect data found in their source.


These are just some of the more important stats to consider when thinking of your marketing strategy. The world is rapidly moving towards a mobile marketplace, with more and more individuals spending significant amounts of time on their smartphones and tablets. The landscape is hastily changing, and it is vital to an organization’s long term growth to adapt to a more Digital Marketing focused strategy.


So there you have it. We hope this gives you an idea of what Digital Marketing is and why it’s important that companies reconsider their overall Marketing strategy when it comes to their long-term growth. The future is now, so don’t get left behind.

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