case study: canadian investment and entrepreneurial initiative (ciei)

about the client

The Canadian Investment and Entrepreneurial Initiative (CIEI) helps foreign entrepreneurs start businesses in Canada. They were looking for modern identity and website that captured Canada as a place that was enticing for immigrants as a place to start and grow businesses as well as to raise their families. CIEI was also looking for an agency that had experience working in foreign markets.


our solution

Consider’s identity for CIEI captured the best of Canada: its multiculturalism, unity, freedoms, and being a great place to work and live. Using the national colour, red along with accent colours, we created a unified identity. Our website for CIEI balanced the functionality of Canadian government related websites, along with the user-friendly interface of a modern business website. Through market research, we discovered that it was important for foreign immigrants to have a similar experience across different immigration websites, as it built trust in the immigration process. For online marketing, we leveraged our knowledge and experience of foreign markets to build extensive Google AdWords and Facebook Ads campaigns in India and UAE.